Case-Study
So She:
App - Based
Courses
Soshe, a digital health & wellness app for new and expecting birthgivers, wanted to pivot from in-person birth classes to launching an app-based course.
Clementine Productions worked with Soshe to create 25 videos between 10-20 minutes in length, with accompanying graphics, animated quizzes, overlays, and b-roll of pregnancy exercises.
This project was a huge undertaking, and Clementine Productions’ experience creating videos for e-learning and sales enablement prepared us for the challenge.
Clementine Productions became part of this amazing women-founded and women-led team, facilitating communication about capacity, workflow, and designating responsibilities.
We developed a collaborative process to create and review the videos, write quizzes and overlays, and assemble and edit the videos.
Clementine Productions developed a complete-service consulting, design, and production package that included:
Preproduction:
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Designed course mood board with So She.
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Hired a makeup artist.
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Hired models.
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Created a shooting schedule.
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Curated a gear list.
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Set dressing design collaboration.
Production:
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Filmed for 4 days utilizing two 4k camera setup and a teleprompter.
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Coordinate a photographer for the models.
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Lit the set and changed location set ups 3x.
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Recorded audio & operated teleprompter.
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Directed talent to get their best performances for filming.
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Assisted in directing the models to get b-roll footage.
Post-production:
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Coordinated with a graphic designer to create templates for the graphic overlays, interstitials, and animated quizzes.
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Created unique assets for each video from templates.
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Tracked the project progress and used review software to iterate on the process.
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Edited and assembled 25 multi-cam courses.
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Selected licensed music that fit the aesthetic.
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Reviewed and revised each video with So She Team.